Surcharging is adding a fee to the price of a product/service to a customer simply for the right to use their credit card. Surcharging for credit card use is prohibited in some states, and cannot be assessed on debit cards at all. Dual pricing is marking a product/service with a fee included, then giving a discount to the customer when using cash or check at the time of the sale.
With Dual Pricing, merchants can greatly reduce their payment processing fees with virtually no impact on current sales or processes. Dual Pricing is the only legally compliant and automatic cash discount program available in the United States and is available for all credit card types, including app based payments like Apple Pay and Android Pay.
Quantum will provide you with a terminal or program your POS system to automatically add the discount to the bill and almost all of your costs are now paid by the customer. You will received 100% of your funds within 24 hours and at the beginning of the following month, you will only be charged the low monthly fee for the program.
The best part of this program is that you will receive more cash in your cash register because people love a discount. And best of all, almost zero fees for processing credit cards.
As long as you can give your customer an option to pay cash/check/ACH in lieu of credit cards, Dual Pricing is a perfect solution for any business accepting credit cards such as retail, food and beverage, personal services, and even e-commerce.
Quantum Merchant Services will provide you signage that explains the following to your customer, for example: “PAY CASH AND SAVE! All of our posted prices are our Dual Pricing Prices. Should you elect to pay by any other form of payment, you will pay the Regular Price of an additional 3.95% and that will be calculated when you pay.”
Our merchants are experiencing positive feedback with this program because consumers LOVE a discount! With the Dual Pricing Program, instead of raising all of your prices, you’re offering your customers the opportunity to pay cash and SAVE. People love to save money and more will pay with cash.
Some customers may see fee in a negative light. Some customers will not carry cash and may leave without making a purchase.
You must post signage around the business stating that all transactions have a fee attached and another stating that there is Dual Pricing at this location. In implementing this program there may be changes you will have to make to remain in compliance with law changes around Dual Pricing.
Call us today and we’ll answer your questions, take your information, send you the agreement and ship your terminal. It’s that simple! Say goodbye to processing fees FOREVER!
